A successful plumbing business needs more than just a skilled plumber. With customers searching for plumbing services online, digital marketing has become a crucial aspect of running a plumbing company. However, knowing where to start with all the digital marketing ideas available is challenging.
Thankfully, growing your plumbing business doesn’t have to be complicated! Follow our plumbing marketing ideas below and watch the jobs start rolling in.
Use branding in your plumbing marketing strategies
A professional brand builds credibility and allows your plumbing company to become recognizable.
Start by defining the essence and tone of your brand. What sets you apart from the competition?
Next, come up with a catchy name and tagline that conveys the essence of your brand.
Your logo and visual style should reflect the tone of your brand. Be sure to use these consistently across all your plumbing marketing platforms.
Focus on your website
Creating a solid, user-friendly website for your plumbing business must be a priority. Without one, you’ll have difficulty attracting new prospects and maintaining a professional image.
But you can’t have just any type of website. Yours should include the following:
Your customers don’t have time to search endlessly through your website. Make it easy for them to find what they’re looking for.
At a minimum, your website must clearly show your services, service area, hours of operation, and contact information.
Search Engine Optimization (SEO)
SEO is essential to your plumbing company’s digital marketing strategy as it improves your ranking in search engines.
Use relevant keywords on your website that potential customers may use to search for a plumbing company, such as “emergency plumber” or “washroom renovation.”
A Google Business Profile
This free tool will increase your plumbing company’s visibility in local Google searches and drive more potential customers to your website.
When customers view your Google Business Profile, they’ll see a snapshot of your plumbing business, including your
- Company name,
- Contact information,
- Operation hours,
- Customer reviews, and
Utilize social media
Facebook and Instagram both offer free business profiles. With over 3.8 billion monthly users between them, this is an efficient way for your plumbing marketing to reach a broad audience.
Your social media accounts are ideal places to share:
- DIY videos,
- Before/after photos,
- Current promotions, and
- Customer testimonials.
Make exceptional service the foundation of your plumbing marketing strategy
Forbes found that 80% of customers will not leave a message if they reach voicemail. That’s a huge missed opportunity! If you don’t have time to pick up each call, consider using a phone answering service that will do this for you.
Ultimately, the best plumbing marketing strategy is to offer outstanding service. Doing so helps convert one-time customers into life-long customers.
How to use affiliate marketing to grow your plumbing company
Affiliate marketing entails collaborating with an individual or another company to promote your plumbing business. Affiliates earn a commission for each lead or customer they bring your way.
To participate in affiliate marketing, find complementary businesses that you could partner with, such as:
- Real estate agents,
- General contractors,
- Interior designers, and
- Home renovation bloggers.
How much to budget for online plumbing marketing
The great news is that you don’t need a massive budget for an effective digital plumbing marketing strategy. If you’re technically savvy, you can design your branding and website with an average start-up cost of $200. And if you take some time to learn about SEO, you can optimize your website yourself.
If you don’t have the skills or the time to tackle these things yourself, don’t worry! There are many small businesses and freelancers that can help you. The price fluctuates widely based on the requirements, with professional marketing services ranging from $2,000 to $10,000.
The bottom line: How to succeed in marketing your plumbing business
Depending on how much time and knowledge you’re willing to apply, a successful plumbing marketing strategy doesn’t have to cost much. But the return on your investment? That will always be well worth it.Looking for more tips on growing your plumbing company? Visit AnswerForce for services to help support your business, including a professional answer service that helps capture leads.